Joico's leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a leading product company. Her strong skills and leadership capabilities advanced Sara's career quickly, eventually holding top executive positions with several major manufacturers. Given her hairdressing background, Jones has a unique perspective on what salon professionals and their clients are looking for from a product company. "At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such", says Jones, adding "our mantra says it all... 'All for the love of beauty'.

Shampoo

Joico

Curl Cleansing

Shampoo

Sulfate free shampoo for bouncy, healthy curls.

300ml

$34.00
Joico

Curl Creme wash

Shampoo

Curly hair is more prone to breakage, so care for it with Joico Curl Crème Wash Sulfate-Free Co+Wash, a cleansing and conditioning treatment enriched with Curl Repair Technology™ to create stronger, bouncier, healthier looking curls.

300ml

$34.00
Joico

Color Balance Blue

Shampoo

Banish brassiness with Joico Color Balance Blue Shampoo, a neutralising formula that works to colour-correct any overly warm, brassy or orange tones in naturally dark brunette hair with salon highlights or ombré.

300ml

$34.00
Joico

K-Pak

Shampoo

Restore your hair to its original fullness with Joico K-PAK Shampoo to repair damage

300ml

$33.00
Joico

Color Endure

Shampoo

Hold on to that salon-fresh feeling for longer with Joico Color Endure Shampoo – Sulfate Free.

300ml

$32.00

Conditioner

Joico

Color Endure

Conditioner

300ml

$32.00
Joico

K Pak Repair Damage

Conditioner

300ml

$33.00
Joico

Cleansing Curl Nourished

Conditioner

300ml

$34.00

Treatment

Joico

K Pak Deep Penetrating Reconstructor

Treatment

150ml

$33.00

Styling Product

Joico

Tint Shots Blonde

Styling Product

That color appointment is still a few weeks out… but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, our master-in-disguise root concealer that keeps grow-out under lock and key. With a flash-dry formula that’s humidity resistant and four custom-blended shades, this little can of brilliance not only blends the bad stuff in seconds, but actually fills in thinning areas to create the illusion of thicker, fuller hair.

72ml

$26.00
Joico

Tint Shots Light Brown

Styling Product

That color appointment is still a few weeks out… but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, our master-in-disguise root concealer that keeps grow-out under lock and key. With a flash-dry formula that’s humidity resistant and four custom-blended shades, this little can of brilliance not only blends the bad stuff in seconds, but actually fills in thinning areas to create the illusion of thicker, fuller hair.

72ml

$26.00
Joico

Spiker

Styling Product

I.C.E Hair Spiker Water-Resistant Styling Glue 150ml

150ml

$26.00