In 1987, NIOXIN Research Laboratories is founded and the first products arrive in salon as “The Science of Living Hair”. When NIOXIN Research Laboratories was founded in 1987, women were going to the hairdressers once a week, shampooing every day and using a lot of harsh, aggressive products. The market was flooded with ineffective hair thickening products and men were trying new drug-based solutions, with marginal success. Nobody was thinking about scalps. NIOXIN was the first salon brand to propose like-type cleansers, exfoliants and anti-aging ingredients for a youthful scalp complexion and healthier-looking hair. It represented a new hope, a new category, a whole new salon retail business.